![]() The Riviera snuck past the Thunderbird in 1969, only to be slammed back in its place in 1970. In 1967, the Thunderbird beat the Riviera and Toronado combined it even finished ahead of the lower-priced Pontiac Grand Prix every year from 1964 to 1968. In the 1960s, the Ford Thunderbird ruled the full-size, personal-luxury segment, consistently outselling the Buick Riviera, Oldsmobile Toronado, and Cadillac Eldorado. The 1967 Ford Thunderbird was dominant in theįull-size luxury market. If GM's cars were big, the 1967-1971 Ford Thunderbird would be, too. Since the Thunderbird was the top of the line for Ford Division, issues with that model reflected on the other models in the line as well.Anxious to preserve the Thunderbird's popularity, Ford planners warily eyed General Motors's moves in the personal-luxury market. ![]() This program was almost unprecedented, but clearly shows Ford's dedication to reliable, quality-built cars. Another fix called for replacing the air conditioning thermostat with a revised part that allowed the evaporator to reach a lower temperature before turning off the compressor. Some of the things were minor, such as adding a front to rear fader on cars that had stereo systems installed to correct an issue with low volume from door stereo speakers. Quality control issues dogged some early production '67 Thunderbirds, so much so that Ford initiated a program to have dealers check all vehicles in stock at their dealerships, as well as inspect and make corrections to T-birds that had already been sold and were in service. Sales in the personal market segment, which was getting more crowded every Increased available passenger capacity to a new level in the T-Bird, soįord decided that increased passenger capacity might also help improve The competition was selling well with a front bench seat, which also Seats and Console, and Deluxe Seat Belts to appear on the standard equipment This would be the final year for Tilt-Away Steering Wheel, Front Bucket This feature was discontinued during production, so carsīuilt later in production with vacuum door locks don't have the rolling Prevent the doors from being unlocked accidentally until the car slowedīelow 8 mph, at which point the doors could be unlocked with the door lockĬontrol switch mounted on the center console, or by pulling up on the lock Lock" feature that was part of the Convenience Check Group. View mirror: dealers by law couldn't install them on later models!Īn interesting option available only this year was the "rolling door So few cars during this period have the companion right hand manual rear (and are actually illegal) on the later models, which could explain why The change is minor and the mountingīracket is still the same, but the smaller 1967 mirrors are not correct The glass and mirror housing wereĮnlarged slightly for the 1968 model year, a requirement mandated by theįederal Motor Vehicle Safety Act. ![]() Never expect to change between '67 and '68 did, for instance the standard equipment driver's Gauges, radios, and other accessories were exclusive to 1967. Marker light openings that the later cars have, the interior door panelsĪttach to the door inner panels differently, and even the instrument panel, For instance, the front fenders do not have the side Year one of the most difficult to find parts for since most of them are While appearances may suggest otherwise, very few parts are interchangeableīetween the 1967 Thunderbird and its 1968-1969 counterparts, making this If you look closely, you may spot the tops of thin-backed contour bucket seats from a 1966 Thunderbird, instead of the thicker, more squared '67 style. The fact that virtually all of the 1967 advertising ignored it! And speaking of advertising, take a close look at some of the ads for '67. The Tudor Hardtop and the new Fordor Landau appeared in most of the advertisingįor the year, but the most popular model for sales was the Tudor Landau-despite Times during the production run to keep up with orders for the new car. ![]() It was reported that the factory strained at For 1967, the Cadillacįleetwood Eldorado personal luxury coupe was introduced, featuring landmark In a market segment growing more competitive each year. Of a 4-door sedan to the line, it's a fact that personal luxury car buyersĮndorsed the changes made for 1967 in near record numbers! And this was accomplished It's true! While many may regret the absence of a convertible and the introduction (1967 Ford Thunderbird Tudor Hardtop shown at left) 1967 Thunderbird Trivia:ĭid you know that 1967 was the fourth best sales year to date for the Thunderbird? (Policeman Warren was killed on duty and inspired the television show, Adam-12) ![]()
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